The famous US fast-food chain McDonald’s will sell all its stores in Russia, where it landed 32 years ago after the fall of the Berlin Wall. This was reported by the “New York Times” quoting a message from the executive director of the multinational, Chris Kempczinskito the commercial affiliates of the company.
“This is a complicated matter which is unprecedented and which will have profound consequences. Some may argue that the right thing to do is to continue to guarantee access to our products and to employ tens of thousands of ordinary citizens. But it is impossible to ignore the humanitarian crisis caused by the war in Ukraine, and it is impossible to imagine that our brand represents the same hope and the same promises that led us to enter the Russian market 32 years ago ”, reads the text.
McDonald’s had already announced in March the temporary closure of its operations in Russia, as well as other chains such as Starbucks, Kfc and Pizza Hut. The company’s goal is now to sell all outlets to a local buyer who will no longer be able to use the McDonald’s name and logo. “Ensuring that our employees in Russia continue to get paid until any deal is closed and ensuring that they find employment with every potential buyer remains a top priority for McDonald’s,” Kempczinski said. According to the company itself, the consequences of the decision will include the loss for Russia of 1.2-1.4 billion dollars in foreign currency.