Most network administrators view a virtual private network (VPN) as a critical technology for organizations that need to ensure online privacy. However, many are not aware of the benefits of using VPN to optimize a website in their digital marketing strategies.
In fact, VPNs are now strategic essentials for marketers in most of today’s tech-savvy companies. Beyond keeping your data more secure, a virtual private network (VPN) can help you optimize your website.
Below is a list of ways you can use a no-logs VPN and what its benefits are. That way you can improve your company’s SEO and overall digital marketing strategy.
What is a VPN connection and what does it do?
If you are wondering what a VPN connection is, then you should know that a virtual private network (VPN) is a private computer network that uses a public network, usually the Internet, to create virtual connections between remotely located users or sites. A VPN can route from a company’s private network, or it can work from another VPN provider (a third party).
One of the benefits of VPN is that it allows you to connect to the Internet privately and more securely by routing your access through the VPN server. It does this by encrypting the route, masking your IP address, hiding your online actions from your ISP, and encrypting your data only during transit. Even your initial VPN service request is encrypted and therefore inaccessible to others.
The leading VPN services provide easy-to-use interfaces and the network traffic within their VPN routes through your VPN server on its way to its destination, without making an appreciable difference in performance. A no-logs VPN goes even further to allow you to protect your privacy. Even from the VPN provider itself, by not recording their network activity.
Benefits of using VPN and how it facilitates website optimization
In addition to serving your cybersecurity and web functionality purposes, a VPN is a critical component of your online marketing strategy. Especially for companies moving towards full digital maturity. Here are some of the ways, benefits, and advantages of using a VPN to facilitate your SEO marketing needs.
Allows you to view and do a VPN analysis of organic SERPs
Between cookies, geographic restrictions on content streams, and other impediments to web traffic, digital marketers run into trouble. They generally can’t view search engine results pages (SERPs) in the same way that consumers view organic search results. This means that for marketers, search results are effectively skewed. Which naturally has a huge negative impact on SEO efforts in general.
After all, without being able to see accurate and current search engine rankings, there is no way you can understand them. And much less form a marketing strategy that involves any consideration of these. In fact, you can’t even strategize with the knowledge of your own site’s actual ranking.
What SEO benefits does using a VPN bring?
Add to that, the problem that tools for web marketing data are known to not work ideally. So, arguably among the essential SEO benefits of a VPN, is that it gives you the ability to see true organic SERPs around the world. That allows you to understand how your organization’s and others’ SEO efforts are impacting your business’s search engine rankings, day-to-day.
Keyword rankings can differ dramatically between locations where searches originate.
The type of content and related queries derived from keyword searches also differ significantly between points of origin. Having access to both allows marketers to operate with the advantage of understanding which keywords they need to target and what type of content they need to create, and which meta descriptions, title tags, etc. are most useful.
Tip: Using a private browser when searching SERP rankings prevents your previous web activity from affecting the order of search results.
Allows accurate views of Google ads search results with use of VPN
Google’s Ad Preview tool allows web marketers to generate keyword searches in a variety of locations to view their paid ads and organic listings. Marketers can monitor their ads while avoiding click-through rate (CTR) impacts by doing multiple keyword searches without clicking and getting Google ad search results on their ads with the use of VPN.
The ad preview tool is essential for marketers who need to strategically monitor and plan their pay-per-click (PPC) advertising. But, the tool is known for its inconsistent accuracy. PPC ads are not necessarily ordered correctly, and organic rankings are also frequently displayed out of order. This is a serious shortcoming that can leave marketers toiling in the dark, working with misleading information in their work to form a successful SEO strategy.
Using a VPN is the only method to avoid the issue of inconsistent ordering accuracy for paid and organic search results. The VPN allows the marketer to view paid and organic search results in the actual order that their target consumers see them, without being affected by the inherent problems that Google’s Ad Preview tool has in delivering such information in true order.
Increase data security with VPN
Of course, SEO optimization is of little value without a secure site where sensitive data is adequately protected. These days, about half of American Americans work remotely at least some of the time. So, naturally, maintaining data while working away from the office has become more of a concern than ever. Working remotely on unsecured networks presents multiple data security risks without VPN .
Using unsecured Wi-Fi connections in restaurants and other public buildings is one of the most risky remote activities for users. Users in your organization are especially vulnerable to the spread of malware and other types of cyber attacks while using public Wi-Fi provided for unrestricted use in such locations.
Due to the sophisticated encryption methods used by VPN providers, having a VPN installed on devices allows users to work over public networks without the risk of losing their company data.
Helps you stay competitive SEO with VPN
To be successful in the highly competitive SEO market, you need to be one step ahead of your competitors. Who are inclined to follow in your footsteps as you research their sites or learn and emulate parts of their marketing strategies.
Operating without protection from competitor tracking makes your site vulnerable to competitors copying your strategic moves. Protecting your privacy by preventing their open observation of your actions and strategy is basic to world-class VPN SEO competitiveness.
Whether your site is old or new, the state-of-the-art solution to such SEO research and competitive market challenges depends on a leading VPN provider. Keeping your digital activities as private as possible is an important key to your cyber security. A VPN allows you to conduct your market research securely, increasing your ability to compete effectively in your market.
Increase research productivity in one of the advantages of VPN
Part of an SEO marketer’s role is, of course, to monitor particular SEO keywords and statistics, and sometimes look for new keywords. Unfortunately, Google isn’t set up to meet the special needs of marketers. Google sometimes flags sources for what it determines to be unusual traffic from a network or an excessive number of searches too frequently.
If Google flags you, then you will constantly run into search engine reCAPTCHA, just to prove you are human. This can cause a lot of unnecessary frustration and lost productivity for hard-working marketers.
One of the advantages of VPN is that it conveniently changes your IP address while you search, allowing you to keep up with your workflow without any hindrance from the search engine. This means the relief of being able to avoid Google’s barrage of reCAPTCHA validations starting to take over your online experience. Especially when you run multiple search queries for your market research in various contexts.
Allows access to your international target markets with VPN advantages
SEO specialists need access to Google and other tools that may be inaccessible from their geographic location. Possibly due to restrictions in the country you are in. A VPN allows complete seamless access to all the tools, sites, and services you want to use. A VPN advantage is that it can also allow you to access websites that are restricted from your users region, an important feature for online marketing functionality.
If your business wants to target a certain international market, your marketing team needs to be able to see what people are looking for in that particular foreign market. But Google only shows you results from the country you are in. While a VPN also allows you to control how your business ads are served in your target foreign market area.
VPN benefits in the international market
Marketers must understand their competition in specific areas of the international market. A VPN allows you to search as if you were searching from the target area or any other area you want to investigate. This allows you to learn what queries your local audience is using, to better understand their needs and interests. These include critical information that drives how marketers do their jobs in many areas of their responsibilities.
Tip: Assuming you can do it with just targeted ads, rather than installing a VPN, keep in mind that you’ll first need to learn about what your target audience is searching for in your area. Naturally, marketers who understand local searches have an advantage competing for new customers in the area.
Also, a VPN allows marketers to view their competitors’ ads in the target market area to understand what their competition is doing. This is, of course, critical to competitive success in any market.
Are there alternatives to VPN?
A proxy server can provide some of the same alternatives to VPNs ; However, there are many other important benefits of using a VPN that a proxy cannot deliver. Some examples include:
- A VPN protects your privacy.
- You can work at a faster pace with a VPN than with a proxy.
- The VPN fully secures your network connection.
- A VPN allows you to work cross-platform in multiple computing environments.
- VPNs change your IP address while you work.
- Clients/clients feel more secure, knowing that their data is better protected on your network.
- With a VPN, you don’t have to deal with constant and time-consuming reCAPTCHA prompts.
- A well-established VPN provider allows for a strong and smooth experience for users.
- Blogging experts and guides always recommend using a VPN for your blogs.
What should your VPN include as benefits of using?
Some VPN providers offer access to only a few locations, while well-established VPNs can open the way to more than a hundred. Marketers should select a VPN provider that services multiple locations. That way they will be able to see accurate SERP rankings in more areas of the international market that you need to access.
The other vital consideration for VPN users is the quality of the encryption methods used by the provider. Choose a provider that offers state-of-the-art AES-256 encryption methods. Not a free VPN app that doesn’t provide enough security and may work with poor privacy policies that involve sharing your data with third parties.
VPNs offer two key benefits and advantages for businesses today on their websites. First, of course, to optimize a site it must be optimally secure. For this, a leading VPN provides superior security, through advanced encryption methods.
Second, for website optimization, a VPN is essential for many businesses today. In today’s fast-growing environment of the SEO marketing industry there are competitive advantages in strategy development that only a VPN can provide. Even for SEO marketers who are already performing well.