- The prodigy of Bondy, who is said to be sensitive to junk food and the excesses linked to online betting, claims the right to refuse to see his image associated with certain official partners. He had not wanted to participate in a photo shoot.
In recent days, a controversy chases another in French football. While the Blues have been meeting since Monday in Clairefontaine (Yvelines) to prepare for their two League of Nations matches against Austria and Denmark, the French Football Federation (FFF) said that it “commit[ed ] to revise” the agreement governing the image rights of players of the national team “as soon as possible”.
This decision follows the recriminations of Kylian Mbappé, who had said, earlier in the day, to have “decided not to take part in the photo session planned”, Tuesday, for partners of the France team, upstream of the World Cup from November 20 to December 18. The Paris-Saint-Germain player precisely opposed the refusal of the FFF to initiate this review, as he had informed the GLM.
The case is not new. In March, Mbappé has already refused to comply with a marketing operation during a previous rally with the France team. During various meetings, the player’s advisers, in particular his lawyer, Delphine Verheyden, had been able, with the leaders of the FFF, “explain their position as to the need to modify the agreement governing the conditions of use of his image”, the statement continues.
With this device, the federation collectively manages the image rights of the Blues. In return, each selected receives 25,000 euros per international meeting. An agreement to this effect had been drafted in 2010. Mbappé had signed it during his first in the France team, in 2017.
Since then, the Bondy prodigy has taken on another dimension and claims the right to refuse to see his image associated with certain official partners. Among these undesirables: Coca-Cola and the fast-food chain KFC, or the online betting site Betclic. We say, in fact, the player very concerned by the problems of junk food, but also concerned about the excesses linked to online betting.
Me Verheyden defended, in an interview with Le Parisien, in March, the idea of a right of inspection: “It is important that the players are in harmony with the advertisements in which they participate. They have a role model for their young audience. This role should be handled with care.
In June, a meeting took place between the president of the FFF, Noël Le Graët, the lawyers and the mother of Kylian Mbappé to examine the agreement which governs this famous right to the collective image (DIC) in the France team. To a first press release from the Mbappé clan, confident about the chances “of reaching a new version of the convention ahead of the next World Cup”, Mr. Le Graët had responded by procrastinating. “We had indeed agreed together on a press release on a few points. The text that was finally offered to me by Kylian’s advice offended me a little, admitted the manager, interviewed by L’Equipe. This agreement does not only concern Kylian but all the players of the France team. We must not forget either all the partners who give us a lot of money. »
Le Breton said to put Me Verheyden in contact with the lawyer of the FFF, Yves Wehrli, to continue the discussions. Three months later, the boss of French football intended to postpone the subject. “Nothing will change between now and the World Cup,” he announced again Monday morning, still in L’Equipe.
Noël Le Graët and François Vasseur, marketing director, were expected Monday at Clairefontaine, where they were to meet with players and the principal concerned, Kylian Mbappé. When extending his contract with PSG in May, the 2018 world champion was surprised at the importance of this convention story. “The funny thing is that before that rally in March, I don’t think anyone [had] even made a brief about image rights… There was just this small misunderstanding, but we will settle it very quickly.