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Real Madrid changes sponsor from Audi to BMW

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The Spanish soccer team Real Madrid will have a new sponsor.

As reported by the sports newspaper MARCA , the sponsorship contract that the white club has with the German luxury sports car manufacturer Audi expires on June 30. The agreement will not be renewed by decision of both parties.

The door was left open for a new sponsor. The opportunity will be taken by BMW. MARCA says a new sponsorship deal could be announced on Monday.

Audi, according to reports in the Spanish newspaper, plans to reduce its presence in soccer teams in general and focus on the German soccer club Bayern Munich.

Audi has been one of the main sponsors of the current winner of the Champions League: it provided the cars to the players on the team’s main squad, it had a presence on the benches of the stadium and in different areas of the Santiago Bernabéu, as well as in the facilities of training in Valdebebas; In addition, it gave the name to tournaments played by the merengue club.

Details of the new agreement between BMW and Real Madrid have not yet been revealed, but according to MARCA sources they define the agreement as a strategic collaboration or partnership , “creating a joint sustainability center that will have multiple initiatives in different areas of sustainability and diversity”

Real Madrid is also building a new stadium that is expected to be ready in June 2023, in which the new sponsor BMW will play a prominent role, the sports newspaper concludes.


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