McDonald’s prices fly online in Russia after the company’s decision to close some 850 restaurants as a sign of protest against “the unnecessary human suffering that is occurring in Ukraine.” A meal in the famous chain can now cost 7,500 Russian rubles, equivalent to around 60 euros: two hamburgers, two drinks and a cherry pie. Restaurant bill for a meal McDonald’s loyal customers have been able to find through Avito, a Russian auction site similar to eBay, which is now betting on making money off otherwise unavailable food. Other snacks included a cherry pie for our 12 euros, and a sachet of cheese sauce priced at 1,000 rubles, about 8 euros.
“In Russia – recalled the president and CEO of McDonald’s, Chris Kempczinski – We employ 62,000 people who have poured their hearts and souls into our brand to serve their communities. We work with hundreds of local and Russian suppliers and partners who produce the food for our menu and support our brand. And we serve millions of Russian customers every day who rely on McDonald’s ». But, “the conflict in Ukraine and the humanitarian crisis in Europe – continues Kempczinski – have caused unspeakable suffering to innocent people: as a system.
Our values mean that we cannot ignore the useless human suffering that is taking place in Ukraine: we join the world in condemning aggression and violence and praying for peace ”. After the news about inflated prices spread on social media, many started joking about the situation.
listing McDonald’s ketchup pots for one million rubles and one of the crumpled, empty fast-food paper bags for 5,000 rubles. McDonald’s has however ensured that despite its closed restaurants, it will continue to pay full salaries for all staff, both Ukrainian and Russian.