Netflix is introducing a new feature called “mistery box”. The goal of the streaming platform is to help children discover new programs almost as if it were unwrapping gifts.
In detail, on “TV all over the world” a sparkling icon with a question mark will be added which, if pressed, will allow children to discover the contents designed for them. After all, the section dedicated to children has been the subject of numerous investments by Netflix starting with profile redesign and testing a TikTok-style feed.
This new function, therefore, it should stimulate the little ones to seek more and more content somewhat along the lines of the adult-only “Play Something” button.