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Virgin Hotels chooses Preferred Hotels & Resorts as a partner to boost its brand

Sir Richard Branson's hotel group today incorporates its collection of accommodations into the LVX collection of Preferred Hotels & Resorts

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The largest provider of sales, marketing and distribution services to independent hotels – is pleased to announce its new agreement with Virgin Hotels incorporating all its properties in key cities in the United States with immediate effect. United -Virgin Hotels Chicago, Virgin Hotels Dallas, Virgin Hotels New Orleans and Virgin Hotels Nashville- to the LVX collection of Preferred Hotels & Resorts, which represents prestigious hotels in the heart of vibrant cities or in perfect getaway destinations and guarantees memorable gastronomy in addition to maximum entertainment and well-being. In this way, the Preferred portfolio will grow with each new Virgin Hotels project, with openings expected in 2022 and 2025.

“We have great admiration for Sir Richard Branson’s innovative and disruptive track record and are delighted that Virgin Hotels has chosen Preferred Hotels & Resorts as its global partner,” said Lindsey Ueberroth, CEO of Preferred Hotels & Resorts. “Since its debut more than seven years ago, Virgin Hotels has set new standards in lifestyle hotels, and we look forward to contributing to the success of the brand with this new relationship that seeks to provide them with greater presence and influence.”

“We are delighted with the opportunity to join Preferred Hotels & Resorts and align Virgin Hotels with the prestigious LVX collection. Our alliance with Preferred Hotels & Resorts will provide our hotels with new business opportunities and access to luxury travelers both domestically and internationally. as we expand internationally,” says James Bermingham, CEO of Virgin Hotels. “As Virgin Hotels continues to grow, our goal will be to be at the forefront of the industry with global distribution strategies.”

All Virgin Hotels properties listed above now have access to Preferred’s unrivaled expertise in the leisure, corporate and group travel industry, as well as its innovative marketing and distribution solutions. Virgin Hotels will continue to offer a personalized experience to travelers through its The Know loyalty program coupled with Preferred I Prefer Hotel Rewards’ own loyalty program, with more than four million registered travelers and helping member hotels attract guests customers and drive revenue by offering points redeemable for cash value reward certificates, Elite status and other special benefits during your stay at more than 650 hotels and resorts worldwide.

About Preferred Hotels & Resorts

Preferred Hotels & Resorts is the world’s largest independent hotel brand, currently representing more than 650 distinctive hotels, resorts, residences and hotel groups in 80 countries. Through its five global collections, Preferred Hotels & Resorts connects discerning travelers with one-of-a-kind luxury experiences that meet their lifestyle and style preferences every time. Each of its properties meets the high quality standards and service levels required by the Preferred Hotels & Resorts Integrated Quality Assurance Program. The I Prefer™ loyalty program, Preferred Residences℠, Preferred Pride℠ and Preferred Golf™ offer valuable benefits for travelers seeking a unique experience.

About Virgin Hotels

Virgin Hotels is a luxury lifestyle hotel brand that combines impeccable service with a personalized experience inspired by the strategy of innovation and disruption that Virgin Group, Sir Richard Branson’s global group, has spearheaded for more than 50 years. Each property blends a passion for food and drink with music, design and culture, blending with the local landscape and offering a vibrant and inclusive environment for travelers and locals alike. The current portfolio includes five hotels: Virgin Hotels Chicago, Virgin Hotels Dallas and Virgin Hotels Nashville, all voted in the top ten in the Condé Nast Traveler 2021 Readers’ Choice Awards, and the recently opened Virgin Hotels New Orleans and Virgin Hotels Las Vegas. Properties in Edinburgh, Glasgow,

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