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Bruce Willis and Marilyn Monroe could return to the big screen thanks to technology

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  • ‘Tech to the Future’ presents the case of the firm Deepcake, which uses revolutionary techniques to return to the big screen those cinematographic idols who have already died or, as is the case with actor Bruce Willis, retired from public life due to illness.

A new documentary that has just been released explores the impact that technology and, specifically, artificial intelligence will have on the film industry. ‘Tech to the Future’ presents the case of the firm Deepcake, which uses revolutionary techniques to return to the big screen those cinematographic idols who have already died or, as is the case with actor Bruce Willis, retired from public life due to illness.

The interpreter decided to end his professional career last March after being diagnosed with aphasia, a disorder that prevents those affected from communicating properly both orally and in writing, and even in gestures. However, and as revealed in the aforementioned documentary, that will not prevent him from starring in a mobile phone ad in Russia thanks to the benefits of the program developed by Deepcake.

The engineers of this company have created a digital avatar of the interpreter’s face, with a hyper-realistic cut, which will be attached to the body of a double that will recreate his movements. But the truth is that Deepcake’s work does not stop there, since he is currently negotiating with representatives and owners of the image rights of certain deceased celebrities, such as Marilyn Monroe, Charlie Chaplin or Cary Grant, to go a step further. This has been revealed by the director of the documentary, Sandro Monetti.

“They are thinking big, they will not be limited to making ‘reels’ for Instagram. Deepcake wants a big slice of the Hollywood income pie. And if they get the rights to stars living or dead, they just might get away with it. For live actors this is a new opportunity. They will soon have the chance to share the screen with classic idols like Marilyn Monroe and Cary Grant. Had this technology been available recently, Elvis could have starred in his own biopic,” Monetti explained.

Deepcake CEO Maria Chmir has been quick to confirm, and undisguisedly proud, that her company has been engaged in “very productive talks” with certain movie studios and those who might allow commercial use of the likeness and voice of movie stars. Golden Hollywood. “We create digital twins of celebrities, and our production does not require the physical presence of such celebrities. It means that comedians like Charlie Chaplin and Kevin Hart could one day interact within the same plane”, she has declared.

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