The United States occupies a special place in Volkswagen’s electrification plans. The German brand is preparing to launch two exclusive models for the American market. On the one hand an electric SUV and on the other an electrified SUV from the so-called R-SUV segment, that is, especially resistant.
Volkswagen continues to electrify. Just a few days after launching the Volkswagen ID.5 in Spain, the German brand announces that it is embarking on a new adventure in the United States. And it does so twice because its medium-term plans include the launch of two exclusive models for the American market.
VOLKSWAGEN BETS ON ELECTRIC MOBILITY
It is a pick up and an SUV. Both fully electric Volkswagen models . The first points directly to the new Ford F-150 Lightning, the zero-emission pickup that landed on the streets of the United States a few months ago to change the history of the popular American model.
Volkswagen’s future electric pick-up will also stand up to the Chevrolet Silverado EV that was released just a few weeks ago and that, in the same way as the Ford F-150 Lightning, has caused a stir. Another of the rivals of the Volkswagen pick up will be the Rivian pick up, called R1T. Faces will be seen, therefore, with two heavyweights who have just radically changed the approach they have maintained over the last decades and with a new model that is sweeping.
IT IS NOT THE FIRST VOLKSWAGEN SUV
Volkswagen does not want to miss this train, especially now that it has made a millionaire investment to electrify itself through its Accelerate strategy. The German brand already has experience in the field of pick ups, not in vain, it is preparing to launch the second generation of the Amarok. This model will be marketed in Europe, as its first delivery, but also in other markets, such as Central and South America.
Volkswagen’s electric pick-up will be larger than the Amarok and it is unlikely to land on the streets of our continent. What we know, at the moment, is that it is focused on the North American market and the American public. Its launch is scheduled for 2026, but Volkswagen has not revealed more information, it has simply shown some sketches of its silhouette.
AN R-SUV WILL ALSO ARRIVE
A smaller SUV appears in the same drawings. Volkswagen assures that it is a RUV, which is how in the United States they call large SUVs focused on the most demanding use . This “Rudge” SUV will have to deal with the future electric Mercedes G-Class and the Rivian R1S, among others.
Volkswagen CEO Herbert Diess said: “Electrification provides a historic opportunity to enter the attractive pickup truck and R-SUV segment, underlining our ambition to become a major player in the US market.”
TO THE CONQUEST OF THE UNITED STATES
Diess also noted: “After Volkswagen’s successful turnaround in the US, we are now taking the opportunity to further strengthen our position in one of the fastest growing markets for electric vehicles. Success in the R-SUV and pick-up segments is key to increasing profitability in the US and achieving a 10% market share. Therefore, the Volkswagen Group continues to systematically expand its presence in one of the most important global growth markets.”
For his part, Arno Antlitz, CFO (Chief Financial Officer) of Volkswagen AG said: “The company we will create this year will be a separate unit and brand within the Volkswagen Group that will be managed independently. This is in line with the new management model of the Group : small units that act with agility and have access to our technological platforms to take advantage of synergies”.
A NEW BRAND?
From these last words it follows that Volkswagen will create a new electrified brand for the United States. In principle, it would be a signature other than the ID family. electric from the German manufacturer, but we have to wait for Volkswagen to provide more information to be clear.