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4 Ways To Streamline Your Online Business

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Not long ago, we looked into “12 Opportunities To Create Your Online Business” – exploring options like 3D printing, podcasting, translation, and more. Once you have the right idea and you’ve set up the core of a business though, it’s also necessary to figure out how you’re going to reach and satisfy customers in order to gain an edge on the competition.

If you’re already running a business, you know that there are a million and one tasks to handle every day. Some of them can be automated; others can be outsourced; some are just up to you and your team! Whatever the case, the objective is to streamline your online business to make life easier for everyone involved, even as you maximize revenue and opportunity.

Let’s take a look at a few ways to do just that.

  1. Prioritize Social Media Outreach

This is a huge point of emphasis for online businesses. Statista records that by 2020 the global social media penetration rate had reached 49% –– which essentially means that half of the entire world is using social media! It is thus increasingly vital to utilize social media as the most efficient means of reaching online consumers.

Social media reaches your target audience by way of content such as blog posts, marketing content, videos, and even paid advertising. You can also make use of tools like Google Analytics to see how well your social media efforts are doing.

  1. Simplify POS

Simplifying POS (or “point of sale”) is something that’s getting easier to do on your own website. Lots of low- or no-code site management platforms today offer various tools and plug-ins to help improve the sale process. That said, AskMoney points out that POS optimization is also among the reasons that so many online business owners opt to use Shopify as a primary shopping mechanism. The Shopify POS system supports online shoppers, works in-store and on the go, and produces real-time reports and insights on selling activity. In short, it simplifies matters for shoppers and sellers alike.

Whichever option you choose, making the transaction process as simple as possible for consumers will benefit your store.

  1. Employ A Chatbot on Your Site

On top of optimized POS, chatbots offer a great way to help potential buyers get their questions answered, even if a human isn’t around to help. Sellers can set up chatbot software to complete certain specific tasks, such as answering frequently asked questions, directing interested buyers to the correct page (or to a human that can help them purchase a product), or helping unsatisfied customers with their complaints or difficulties.

Just make sure that your customers are aware they’re talking to a bot –– at least until they get transferred to a human. Some chatbots that seem overly human can actually be disconcerting to potential customers, according to the Financial Post.

  1. Develop An Incentive Program

People love freebies, discounts, point systems, and anything else that makes them feel like they’re getting more value for their dollar. Accordingly, some online businesses offer perks like free gifts for purchases above a certain amount. Others provide free shipping on orders that cross a given price threshold. Others still offer discounts or sale items, especially on products that are about to be removed from the site.

Regardless of the incentive program you choose, the priority is to generate loyal repeat customers who will buy from you again, and more importantly, recommend your store to others. Word of mouth is a powerful marketing tool that we often overlook –– particularly in the age of social media.

Streamlining your online operations isn’t necessarily a complicated process, but it is an essential one. Anything that can make your day-to-day life easier while also making the shopping experience more pleasant for potential shoppers is a win-win for staying competitive.

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